If you’re running Facebook campaigns and notice a lot of strange, foreign people liking your page… You’re spending money targeting the wrong people! This usually happens when educators try to use the “boost post” function to advertise. Although it’s really easy to use, the downside is the functions available to you are very limited as
The reason is because they don’t know how to turn their “cold markets” into “warm markets” properly. But before we get to that, allow me to first briefly explain what these “temperatures” even mean. Warm Market Essentially, everyone who has bought a product or signed up for one of your centre’s programs will be
This article ended up much longer than I originally thought. I’ve split it into 2 parts. If you want to be notified of Part 2, sign up for our newsletter. Peter Drucker, the Father of Modern Management said: “What gets measured gets improved.” Just like how it would be difficult to help a new
“Why is it so hard to FULLY fill up ALL of the classes in my centre?” How many times has this thought ran through your mind over the past couple of days, weeks, and even months? If you’re constantly stressing about how to hit the max capacity of all your classes across all the different
Fact: Studies have shown that most people only make purchases after seeing marketing messages of that product at least SEVEN times. This can come in the form of multiple touch-points like Facebook ads, flyers, e-mails, phone calls, your website, and much more… But the bottom line is: People don’t buy the FIRST time they come
Hey Educators! If You're - 1. Clueless about marketing and want a system that works straight out the gate (without wasting money, time and effort on trial & error)… 2. Have failed multiple times at marketing (whether it’s doing it yourself or hiring an agency that failed to deliver)… In the next few
Stop Slashing Your Prices To Stay “Competitive”! How This Centre Strategically Adjusted Their Pricing From Monthly To Yearly — And Parents Still Signed Up Without Batting An Eyelid!
If you’re an tuition or enrichment centre owner who has ever felt that price was most important factor in determining whether students signed up with you, then this will be the most important thing you’ll read this year. Maybe even for the years to come. Here’s the thing: The topic of price is
Are Your Facebook Ads Not Moving / Have 0 Reach When You Use Instapage For Your Landing Page? Here’s How To Get Your Campaigns Running Smoothly Again.
Hey Tribers, Business Owners & Past Students! Over these past few days, we've been receiving a ton of enquiries from our past students & other business owners about Facebook Ads not having any reach / not moving when you use Instapage as your landing page software. (This means that if you've been publishing your landing/sales pages
All good things must come to an end — and that’s the case with print advertising today. 10 years ago, newspaper, flyer and magazine advertising were THE go-to mediums for all sorts of businesses… especially for the education industry. Why? Cos’ it was the easiest and cheapest way to get your education programs
November. December. The two most-feared months for most education-business owners out there… all because of one simple reason: It’s the “holiday” months — and it’s the “lull period” where 90% of them find it extremely difficult and near-impossible to get new students! Jeremy, founder of The Classroom — a math tuition centre in