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Secret To Getting More Sales

In his landmark book Influence: The Psychology of Persuasion, psychologist Dr Robert Cialdini wrote about an experiment that was conducted by a Harvard social psychologist Ellen Langer. In the experiment Ellen Langer tried to cut queue in a library photocopy machine. First she asked, “Excuse me, I have five pages. May I use the Xerox

By | January 25th, 2017|Categories: Increase Sales|Comments Off on Secret To Getting More Sales

Harness The Power Of Focus

One of the dictionary definitions for “niche” is: a distinct segment of a market. That means you need to target a specific segment of the market and not try to appeal to the whole market. You have to realise and accept the fact that not everyone on the street is your prospect. You might have

By | January 25th, 2017|Categories: Increase Sales|0 Comments

Provide Overwhelming Proof

The marketplace is a distrusting bunch. With Enron still fresh in the public minds, in just a short period of time we witnessed the fall of Lehman Brothers, the conviction of Bernard Madoff, the collapse of many investment instruments, the unravelling of the banking system and many other crises due to treacheries. Who can blame

By | January 25th, 2017|Categories: Increase Sales|0 Comments

You Can Only Expect What You Inspect

A lot of CEOs and business owners are insulated from the ground because they are surrounded by personal assistants, managers, et cetera. So to get a feel of what’s happening on the ground, some of them resort to conducting unannounced visits or using mystery shopping services to find out if their staff is doing what

By | January 25th, 2017|Categories: Increase Sales|0 Comments