Increase Sales

Secret To Getting More Sales

2017-02-07T08:45:39+00:00

In his landmark book Influence: The Psychology of Persuasion, psychologist Dr Robert Cialdini wrote about an experiment that was conducted by a Harvard social psychologist Ellen Langer. In the experiment Ellen Langer tried to cut queue in a library photocopy machine. First she asked, “Excuse me, I have five pages. May I use the Xerox [...]

Secret To Getting More Sales 2017-02-07T08:45:39+00:00

Provide Overwhelming Proof

2017-01-25T09:57:41+00:00

The marketplace is a distrusting bunch. With Enron still fresh in the public minds, in just a short period of time we witnessed the fall of Lehman Brothers, the conviction of Bernard Madoff, the collapse of many investment instruments, the unravelling of the banking system and many other crises due to treacheries. Who can blame [...]

Provide Overwhelming Proof 2017-01-25T09:57:41+00:00

You Can Only Expect What You Inspect

2017-01-25T10:03:56+00:00

A lot of CEOs and business owners are insulated from the ground because they are surrounded by personal assistants, managers, et cetera. So to get a feel of what’s happening on the ground, some of them resort to conducting unannounced visits or using mystery shopping services to find out if their staff is doing what [...]

You Can Only Expect What You Inspect 2017-01-25T10:03:56+00:00