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How To Enter Brand Partnerships

2017-02-13T11:15:25+00:00

Have you heard about the brand partnership between Nike and Apple that resulted in the creation of the Nike + iPod Sport Kit. There are many more examples of how different brands come together and partner to create a product or service that is mutually beneficial for all parties involved. In the case of brand [...]

How To Enter Brand Partnerships 2017-02-13T11:15:25+00:00

Get Them While They Are Still Young

2017-01-25T10:08:43+00:00

Let’s be realistic here, establishing trust takes time. You can promise all you want but only time will tell a customer whether your brand really lives up to its claims and promises. However, we have found several really effective ways to create instantaneous trust between your brand and your customers. We talked in detail about [...]

Get Them While They Are Still Young 2017-01-25T10:08:43+00:00

Capitalising On Excess Resources To Expand

2017-01-25T10:09:29+00:00

Albert Einstein said, “Problems cannot be solved by the same level of thinking that created them.” That is why it is critical for entrepreneurs to think outside the box when they face challenges. It may sound cliché but that is the truth. Thomas believes that crisis situations are actually one of the best times to [...]

Capitalising On Excess Resources To Expand 2017-01-25T10:09:29+00:00