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About Sant Qiu

Sant Qiu is a highly sought-after Profit Strategist who is also known as the “secret weapon” behind many business successes, including some high-profile ones like Adam Khoo Learning Technologies Group.

Secret To Getting More Sales

In his landmark book Influence: The Psychology of Persuasion, psychologist Dr Robert Cialdini wrote about an experiment that was conducted by a Harvard social psychologist Ellen Langer. In the experiment Ellen Langer tried to cut queue in a library photocopy machine. First she asked, “Excuse me, I have five pages. May I use the Xerox

By | January 25th, 2017|Categories: Increase Sales|Comments Off on Secret To Getting More Sales

Why You Need To Build A Brand

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffet Samuel Langhorne Clemens was a prolific American writer who was as well known for his literary works as he was for his love for cigars. It was said that he started smoking cigars since he

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Systemise Your Business’s Success

Traders rely on charts, historical data and patterns to predict when to buy into the market and what prices to pay for their stock. Well, guess what? PestBusters (a pest management company), also uses charts, historical data and patterns to predict pest infestations so they know when to implement preventive measures and what proactive steps

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How To Enter Brand Partnerships

Have you heard about the brand partnership between Nike and Apple that resulted in the creation of the Nike + iPod Sport Kit. There are many more examples of how different brands come together and partner to create a product or service that is mutually beneficial for all parties involved. In the case of brand

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Harness The Power Of Focus

One of the dictionary definitions for “niche” is: a distinct segment of a market. That means you need to target a specific segment of the market and not try to appeal to the whole market. You have to realise and accept the fact that not everyone on the street is your prospect. You might have

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Know Your Target Market Intimately

First step to becoming the leader in your niche is to know your target market intimately. This is critical because a lot of times businesses don’t do well due to the disconnect between what they are offering with what the market wants. People only buy what they want. So you must present what you have

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Provide Overwhelming Proof

The marketplace is a distrusting bunch. With Enron still fresh in the public minds, in just a short period of time we witnessed the fall of Lehman Brothers, the conviction of Bernard Madoff, the collapse of many investment instruments, the unravelling of the banking system and many other crises due to treacheries. Who can blame

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You Can Only Expect What You Inspect

A lot of CEOs and business owners are insulated from the ground because they are surrounded by personal assistants, managers, et cetera. So to get a feel of what’s happening on the ground, some of them resort to conducting unannounced visits or using mystery shopping services to find out if their staff is doing what

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Provide A Comprehensive Solution

Once you push your prospect over the edge and get them to commit to a sale, the first thing you need to do is to… sell them some more. Stop. You might be thinking that we are getting too aggressive or hard sell, but you’re wrong. In fact, you should do this for the benefit

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Get Them While They Are Still Young

Let’s be realistic here, establishing trust takes time. You can promise all you want but only time will tell a customer whether your brand really lives up to its claims and promises. However, we have found several really effective ways to create instantaneous trust between your brand and your customers. We talked in detail about

By | January 25th, 2017|Categories: Maximize Profits|0 Comments