Sant

About Sant Qiu

Sant Qiu is a highly sought-after Profit Strategist who is also known as the “secret weapon” behind many business successes, including some high-profile ones like Adam Khoo Learning Technologies Group.

Secret To Getting More Sales

2017-02-07T08:45:39+00:00

In his landmark book Influence: The Psychology of Persuasion, psychologist Dr Robert Cialdini wrote about an experiment that was conducted by a Harvard social psychologist Ellen Langer. In the experiment Ellen Langer tried to cut queue in a library photocopy machine. First she asked, “Excuse me, I have five pages. May I use the Xerox [...]

Secret To Getting More Sales 2017-02-07T08:45:39+00:00

Why You Need To Build A Brand

2017-02-07T08:34:33+00:00

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffet Samuel Langhorne Clemens was a prolific American writer who was as well known for his literary works as he was for his love for cigars. It was said that he started smoking cigars since he [...]

Why You Need To Build A Brand 2017-02-07T08:34:33+00:00

Systemise Your Business’s Success

2017-02-07T11:21:09+00:00

Traders rely on charts, historical data and patterns to predict when to buy into the market and what prices to pay for their stock. Well, guess what? PestBusters (a pest management company), also uses charts, historical data and patterns to predict pest infestations so they know when to implement preventive measures and what proactive steps [...]

Systemise Your Business’s Success 2017-02-07T11:21:09+00:00

How To Enter Brand Partnerships

2017-02-13T11:15:25+00:00

Have you heard about the brand partnership between Nike and Apple that resulted in the creation of the Nike + iPod Sport Kit. There are many more examples of how different brands come together and partner to create a product or service that is mutually beneficial for all parties involved. In the case of brand [...]

How To Enter Brand Partnerships 2017-02-13T11:15:25+00:00

Know Your Target Market Intimately

2017-01-25T09:54:30+00:00

First step to becoming the leader in your niche is to know your target market intimately. This is critical because a lot of times businesses don’t do well due to the disconnect between what they are offering with what the market wants. People only buy what they want. So you must present what you have [...]

Know Your Target Market Intimately 2017-01-25T09:54:30+00:00

Provide Overwhelming Proof

2017-01-25T09:57:41+00:00

The marketplace is a distrusting bunch. With Enron still fresh in the public minds, in just a short period of time we witnessed the fall of Lehman Brothers, the conviction of Bernard Madoff, the collapse of many investment instruments, the unravelling of the banking system and many other crises due to treacheries. Who can blame [...]

Provide Overwhelming Proof 2017-01-25T09:57:41+00:00

You Can Only Expect What You Inspect

2017-01-25T10:03:56+00:00

A lot of CEOs and business owners are insulated from the ground because they are surrounded by personal assistants, managers, et cetera. So to get a feel of what’s happening on the ground, some of them resort to conducting unannounced visits or using mystery shopping services to find out if their staff is doing what [...]

You Can Only Expect What You Inspect 2017-01-25T10:03:56+00:00

Get Them While They Are Still Young

2017-01-25T10:08:43+00:00

Let’s be realistic here, establishing trust takes time. You can promise all you want but only time will tell a customer whether your brand really lives up to its claims and promises. However, we have found several really effective ways to create instantaneous trust between your brand and your customers. We talked in detail about [...]

Get Them While They Are Still Young 2017-01-25T10:08:43+00:00