Overview Post engagement ads are extremely useful for building brand awareness, educating your market and significantly lowering your overall cost per acquisition. Unfortunately, many business owners and marketers don’t know how to leverage on post engagement ads to dramatically increase their Return On Advertising Spend (ROAS). In this blueprint, we’re going to [...]

Overview If you’re running a business or just planning to start one, a blog is a powerful tool for you to use to help you achieve your goals. By providing valuable content to your audience for free, they’ll be more engaged with your business and will be more likely to buy your [...]

Overview In this blueprint, you’ll learn how to create video ads using your smartphone… even if you don’t know how to use fancy video software like Final Cut Pro and Adobe Premiere. While the principles and techniques can be applied to any kind of advertising, we’re going to focus on creating videos [...]

Overview Want to improve your conversion rate but don’t know how to get started? In this blueprint, we’ll show you how you can use ‘Google Optimize’, a free tool provided by Google, to improve your conversion rates. You’ll also learn everything you need to know to set it up on your website, [...]

Overview It’s extremely frustrating when your campaigns don’t work out. And because it could be due to a wide variety of reasons, it can be difficult for inexperienced (or even experienced marketers) to diagnose the exact reason why the campaign might not be working. To help you out, we created a quick [...]

Overview The Facebook pixel is one of the most powerful tools for optimising your Facebook ad campaigns and ensuring that they are successful. With the Facebook pixel, you’ll be able to track your entire campaign from start to finish, and collect crucial data that will help you make strategic decisions and improve [...]

Overview Facebook’s business manager is one of the most powerful tools for managing your Facebook marketing. Unfortunately, many business owners and marketers do not know how to fully utilize the features to improve their performance. In this blueprint, you will learn how to set up your Facebook Business manager properly. You’ll also [...]

Overview In this blueprint, you’ll learn how to create attention grabbing images for your ads in just a few minutes… even if you don’t have your own images or you don’t know how to use fancy software like photoshop. While the principles and techniques can be applied to any kind of advertising, [...]

Overview There is nothing more critical in marketing than your ability to put together an irresistible offer for your target market - an offer that is so good your ideal prospect will be insane to say “no” to it. Many business owners and marketers miss this step and jump into promoting their [...]

Overview One of the most important things you need to do when you start marketing a product or service to have a clear idea who exactly is your market. A well-crafted customer avatar will help give your team absolute clarity about the kind of customer you are going after. It will also [...]