About Adam Teow

Adam Teow is a Customer Acquisition Expert who has managed more than $5.5million dollars of advertising budget over his 5 years of experience in digital marketing for regional powerhouses such as P&G, Yahoo, and MediaCom.
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 7] – Management

2018-05-11T06:01:54+00:00

In Part 6, you discovered how to track your conversions as well as to set up your ads on Ad Manager. Now it's time to manage your Ads for profitability. Campaign Management Before we start managing your ads, we need to learn how to use Facebook’s Ad Reporting tool. Facebook Ad Reporting The Ad Manager [...]

Ultimate Guide To Facebook Advertising [Part 7] – Management 2018-05-11T06:01:54+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 6] – Setup

2018-05-11T05:57:35+00:00

In Part 5, you learnt how to write a converting Facebook Ad Copy that will attract your target buyers. Now it's time to set up tracking systems to ensure that the data of each sale/lead is being tracked and registered. Tracking Conversions Using The Facebook Pixel What is the Facebook Pixel? One of the most [...]

Ultimate Guide To Facebook Advertising [Part 6] – Setup 2018-05-11T05:57:35+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 5] – Ad Copywriting

2018-05-11T05:00:05+00:00

Once you get your landing page done in part 4, we can move on to crafting high converting copy for your ad. The Essentials For Every Ad Copy First, we'll start off by introducing the different parts of a typical ad. While there are at least a dozen different Facebook Ads types, we're going to [...]

Ultimate Guide To Facebook Advertising [Part 5] – Ad Copywriting 2018-05-11T05:00:05+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 4] – Funnels

2018-05-11T04:36:27+00:00

In Part 3, you discovered how to put your offer together. The next step is to build a highly profitable funnel that turns your traffic into sales. Proven Funnels There are different types of funnels that work for different types of businesses. However, each funnel has the same fundamental parts that help you generate revenue. [...]

Ultimate Guide To Facebook Advertising [Part 4] – Funnels 2018-05-11T04:36:27+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 3] – Offer

2018-05-11T06:08:50+00:00

After creating our ideal customer avatar in Part 2, it's time to create an Irresistible Core Offer that your customers will die for. And it's probably the next most important factor for building a highly profitable Facebook campaign. You can be the best Facebook advertiser in the world but if you’re selling a product or [...]

Ultimate Guide To Facebook Advertising [Part 3] – Offer 2018-05-11T06:08:50+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 2] – Research

2018-05-11T06:19:35+00:00

In Part 2, we are diving straight into who should you be targeting your Facebook Campaign for. So let's start off with defining our “lead” or ideal customer avatar. Ideal Customer Avatar For Your Product/Service It’s important to have a clear idea who exactly is your market. This will give you a good idea how to [...]

Ultimate Guide To Facebook Advertising [Part 2] – Research 2018-05-11T06:19:35+00:00
7 05, 2018

Ultimate Guide To Facebook Advertising [Part 1] – Planning

2018-05-11T06:18:16+00:00

Introduction Let’s face it. There are probably hundreds (maybe even thousands) of guides and blog posts on Facebook Advertising. Here are just some that you can find by searching through Google: The problem is that many of these guides focus on the technical parts of Facebook Advertising e.g. setting up a fan page and setting [...]

Ultimate Guide To Facebook Advertising [Part 1] – Planning 2018-05-11T06:18:16+00:00
8 03, 2018

How Retailers Can Use Facebook To Get More Footfall

2018-05-07T11:01:34+00:00

In the recent few years, the retail industry as a whole has been suffering from a steady decline in sales. Coupling that with expensive overheads, many shop owners decided to pull down their shutters… for good. And as the economy goes down, things are only going to get worse as people become more selective about [...]

How Retailers Can Use Facebook To Get More Footfall 2018-05-07T11:01:34+00:00
11 07, 2017

5 Types Of FB Marketers – Which One Are You?

2018-05-09T10:40:20+00:00

In my 2 years of training and coaching businesses on their advertising campaigns, I have noticed that there are usually 5 “types” of people when it comes to marketing on Facebook. The reason I’m writing this post, is so people can use it as a diagnostic tool of sorts, to gauge where they are at [...]

5 Types Of FB Marketers – Which One Are You? 2018-05-09T10:40:20+00:00
6 06, 2017

12 Facebook Trends That Business Owners Should Pay Attention To In 2017

2018-05-09T11:28:26+00:00

Facebook is by far one of the most exciting social media platforms. In 2017, there is a whole roll out of new exciting features that’s going to make marketing and advertising a lot easier for all of us and I can’t wait to share some of these features with you. Having started advertising on Facebook [...]

12 Facebook Trends That Business Owners Should Pay Attention To In 2017 2018-05-09T11:28:26+00:00